Strengthening Cambodia’s Export Services

As part of the GIZ programme EU-German Global Access and Trade Expertise (EU-German GATE), sequa, together with the Ministry of Commerce (MoC) in Cambodia, supports the development of export-oriented services of business associations and chambers. The objective is to strengthen the capacities of selected Business Support Organisations (BSOs) to provide tailored services for small and medium-sized enterprises (SMEs) and thereby facilitate their access to ASEAN and EU markets. A central component of the project is the organisation of the Cambodian pavilion at European trade fairs – such as ANUGA 2025 in Cologne – where around ten companies will showcase their products. These companies are supported through targeted training and matchmaking activities. In addition, BSOs are assisted in developing new services, while MoC staff receive training on export promotion and trade fair management. In this way, the project contributes to building sustainable structures for export promotion in Cambodia and to enhancing the long-term competitiveness of Cambodian exporters.