Trade fair presence of African companies

As part of the GIZ program Project Development Mechanism of the Special Initiative for Decent Work for a Just Transition, sequa is implementing a project to promote exports for African companies in the agribusiness, food, and cosmetic ingredients sectors. The project's aim is to strengthen trade relations between Africa and Europe and support African companies from Egypt, Ethiopia, Côte d'Ivoire, Ghana, Morocco, Rwanda, and Senegal in placing their products successfully in European markets. The project offers targeted preparation workshops and individual coaching for companies participating in international trade fairs and virtual matchmaking. Support includes participation in 4–6 European trade fairs, such as Food Ingredients Europe 2024, in-cosmetics 2025, Fruit Logistica 2025, and ISM 2025. Additionally, B2B meetings with potential European buyers are organized. In virtual and physical matchmaking events, companies are connected with European importers to facilitate negotiations for new business opportunities. A targeted follow-up after the matchmaking appointments ensures that the companies are optimally prepared for their export activities.