The general privacy policy of sequa gGmbH can be found here:

https://www.sequa.de/en/privacy-statement/

I. Principles

1. Jointly responsible persons for the processing of personal data

The purposes and means of processing personal data when visiting our Facebook page(s)

(“Facebook page(s)”) are jointly defined by sequa gGmbH, Alexander Str. 10, 53111 Bonn, Germany ("sequa gGmbH") and Facebook Ireland Ltd. (“Facebook”) in accordance with Art. 26 EU General Data Protection Regulation (GDPR). This results from the fact that sequa gGmbH as the operator of the Facebook page(s), by setting up such a page, gives Facebook the opportunity to store cookies on the computer or any other device of the person visiting the Facebook page(s) (“visitor”) regardless of whether the visitor has a Facebook account.

As part of its joint responsibility, Facebook assumes primary responsibility for the processing of Insights data in accordance with the GDPR and fulfills all of the obligations under the GDPR with regard to the processing of Insights data (including Articles 12 and 13 GDPR, Articles 15 to 22 GDPR and Articles 32 to 34 GDPR). In addition, Facebook makes the essentials of this Page Insights Supplement available to the data subject (the corresponding "Page Insights Controller Addendum" can be found here: https://www.facebook.com/legal/terms/page_controller_addendum).

Below you will find a description of the handling of personal data by sequa gGmbH and Facebook when you visit the Facebook page(s). However, since sequa gGmbH generally or to a large extent has no influence on the data collected by Facebook and its processing by Facebook, we are currently unable to provide any conclusive information on the purpose and scope of the processing of your data by Facebook. We will, however, monitor further developments in this regard and adapt this data protection declaration accordingly if necessary.

We would like to point out that you use this Facebook page(s) and its functions at your own responsibility. In particular, this applies to the use of the interactive functions (in particular commenting, sharing, rating).

2. Name and address of those jointly responsible persons

a) The person primarily responsible is:

Facebook

Facebook Ireland Ltd.

4 Grand Canal Square

Grand Canal Harbour

Dublin 2 Ireland

b) Further responsible person is:

sequa gGmbH

Alexanderstr. 10

53111 Bonn

Germany

Tel. +49 (0)228 / 98238-0

E-Mail

https://www.sequa.de/

3. Contact options for the data protection officer of the primarily responsible Facebook

You can contact the data protection officer of the primarily responsible Facebook via the following link:

https://www.facebook.com/help/contact/540977946302970

4. Name and address of the data protection officer of the further responsible person

You can contact the data protection officer of the further responsible person sequa gGmbH under 2.b) at:

DataCo GmbH

Dachauer Str. 65

80335 Munich

Germany

Tel. +49 (0)89 / 7400-45840

https://www.dataguard.de/

5. Legal basis for the processing of personal data

Insofar as the consent of the person concerned is obtained for the processing of personal data, Article 6 Paragraph 1 Clause 1 lit. a (GDPR) serves as the legal basis for the processing of personal data.

When processing personal data that is required to fulfill a contract to which the data subject is a party, Article 6 (1) sentence 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.

Insofar as the processing of personal data is necessary to fulfill a legal obligation to which sequa gGmbH or Facebook is subject, Article 6 Paragraph 1 Clause 1 lit. c GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 (1) sentence 1 lit. d GDPR serves as the legal basis.

If processing is necessary to safeguard a legitimate interest of sequa gGmbH, Facebook or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Article 6 (1) sentence 1 lit. f GDPR serves as the legal basis for processing.

6. Possibility of objection and removal

The visitor has the option to revoke his consent to the processing of personal data at any time (see also rights of the data subjects). If the visitor contacts us by E-Mail, he can object to the storage of his personal data at any time.

The collection of the data for the provision of the Facebook page(s) and the storage of the data in log files is essential for the operation of the Facebook page(s). There is consequently no possibility of objection on the part of the visitor.

7. Data Subject Rights

If your personal data is processed, you are affected within the meaning of the GDPR and you have the following rights vis-à-vis those responsible:

  • Right to information about your personal data stored by sequa gGmbH or Facebook;
  • Right to correction, deletion or restriction of the processing of your personal data;
  • Right to object to processing that serves the legitimate interest of sequa gGmbH or Facebook, a public interest or profiling, unless sequa gGmbH or Facebook can prove compelling legitimate reasons for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims;
  • Right to data portability;
  • Right to complain to a supervisory authority;
  • Right to revoke your consent to the collection, processing and use of your personal data at any time with effect for the future.

If you want to make use of your rights, you can address your request to sequa gGmbH as well as Facebook. For this you can use the contact options listed above, for example. If you contact us, we will forward your request to Facebook if it concerns questions regarding the processing of Insights data. Facebook will answer inquiries in accordance with our obligations under the Page Insights Supplement.

 

II. Processing of personal data by sequa gGmbH

1. Purpose of data processing

sequa gGmbH maintains an online presence within social networks in order to communicate with interested parties and users active there and to inform them about our products, events and news.

When you visit our Facebook page(s) (regardless of whether you are logged into your Facebook account or not), your browser transmits certain data for technical reasons to the web server for which Facebook is responsible. In addition, so-called “cookies” are used by Facebook. Cookies are small text files that are stored in the memory of your device via your browser. Cookies set by Facebook are intended, among other things, to enable sequa gGmbH, as the operator of the Facebook page(s), to receive statistics, which Facebook creates on the basis of visits to this page, for the purpose of controlling the marketing of our activities.

2. Description and scope of data processing

As the operator of the Facebook page(s), sequa gGmbH can use the Facebook Page Insights function, which Facebook makes available to us free of charge as an indispensable part of the user relationship, to receive anonymized statistical data relating to the visitors to our Facebook page(s). This data is collected with the help of the cookies set by Facebook, each of which contains a unique user code and which Facebook stores on the visitor's device. The user code, which can be linked to the login data of those users who are registered with Facebook, is collected and processed when the Facebook page(s) is accessed.

In particular, the fan page operator can receive demographic data provided by Facebook about its target group - and thus the processing of this data - including: Trends in the areas of age, gender, relationship status and occupational situation, information about the lifestyle and interests of his target group and information about the purchases and online purchasing behaviour of the visitors to his site, the categories of goods or services they offer are of most interest, as well as geographical data that informs him where special promotions are to be carried out or events to be organized and, in general, enable him to make his information offer as targeted as possible.

Although the visitor statistics created by Facebook are only transmitted in anonymized form to sequa gGmbH as the operator of the Facebook page(s), the creation of these statistics is based on the previous collection - through the cookies placed by Facebook on the visitor's device - and the processing the personal data of these visitors for these statistical purposes. You can find more information about Facebook Page Insights at:

https://www.facebook.com/legal/terms/information_about_page_insights_data

https://www.facebook.com/help/pages/insights

Data on the Facebook groups linked to our Facebook page(s) are also provided in this way. Due to the constant development of Facebook, the availability and processing of the data changes, so that we refer to the corresponding data protection information from Facebook in the previous paragraph and below under "PROCESSING OF PERSONAL DATA BY FACEBOOK" for further details.

We use this data, available in aggregated form, to make our posts and activities on our Facebook page(s) more attractive for users. For example, we use the age and gender distribution for an adapted address and the preferred visiting times of the users for a time-optimized planning of our posts. Information about the type of end devices used by visitors helps us to adapt the visual-creative design of posts accordingly. In accordance with the Facebook terms of use, which every user has agreed to when creating a Facebook profile, we can identify the subscribers and fans of the site and view their profiles and other information shared by them.

In addition to this automatically collected anonymized data, we also process the data that you have voluntarily provided to us with, e.g. comments on posts or contacts.

If you click on the link https://www.sequa.de/en/privacy-statement/facebook/ (you are currently on this page), which is set on the Facebook fan page of sequa gGmbH, you will be taken to a sub-page of sequa gGmbH's website. Personal data is also processed on this page. You can find the data protection declaration relevant for these pages here: https://www.sequa.de/en/privacy-statement/.

3. Data deletion and storage duration

Personal data will be deleted or blocked as soon as the purpose of storage no longer applies. Storage may also be necessary if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which sequa gGmbH is subject. The data will also be blocked or deleted if a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.

 

III. Processing of personal data by Facebook

How Facebook uses the data from visiting Facebook page(s) for its own purposes, to what extent activities on the Facebook page(s) are assigned to individual users, how long Facebook stores this data and whether data from a visit to Facebook Page is passed on to third parties, is not named conclusively and clearly by Facebook and is not fully known to us. However, we will monitor further developments in this regard and adapt this data protection declaration accordingly if necessary. The following information is based on information publicly provided by Facebook regarding the processing of personal data when using Facebook products.

1. Purpose of data processing

According to its own information, Facebook processes personal data of visitors for the following purposes:

  • Providing, personalizing and improving of Facebook products;
  • Provision of measurements, analyses and other Facebook services;
  • Promoting protection, integrity and security;
  • Communication with Facebook users;
  • Research and innovation for social purposes.

Further information on the purposes of data processing by Facebook can be found in the Facebook data policy: https://www.facebook.com/policy.php

Further information on the legitimate interests of Facebook with regard to the processing of personal data can be found here: https://www.facebook.com/about/privacy/legal_bases

When you visit our Facebook page(s) (regardless of whether you are logged into your Facebook account or not), your browser transmits certain data for technical reasons to the web server for which Facebook is responsible. In addition, “cookies” are used by Facebook. Among other things, Facebook uses cookies to provide sequa gGmbH, as the operator of the Facebook page(s), with statistics for the purpose of controlling the marketing of our activities. Further information on the use of cookies by Facebook can be found in the Facebook cookie policy: https://www.facebook.com/policies/cookies/

2. Description and scope of data processing

a) What types of information does Facebook process?

In order to provide Facebook products, it is necessary for Facebook to process information about the visitors. The types of information Facebook collects depend on how the visitor uses Facebook products. The following information can be processed by Facebook:

Things done and provided by visitors and others, such as information about how the visitor uses the Facebook products, information about transactions carried out on Facebook products or information about the people, pages, accounts, hashtags and groups with which the visitor is connected.

Device information such as device attributes, identifiers, network and connections as well as cookie data.

Information from partners, according to which advertisers, app developers and publishers Facebook can send information through the Facebook business tools they use, including the social plugins (such as the "Like" button), Facebook login or the Facebook pixel. These partners provide Facebook with information about the visitor's activities outside of Facebook.

In addition, Facebook uses cookies that are set on the visitor's device when the Facebook page(s) is called up, regardless of whether the visitor is logged into his Facebook account or not. In addition, Facebook also processes the information stored in the cookies when a person uses the Facebook services, services provided by other members of the Facebook group of companies, and services provided by other companies that use the Facebook services. In addition, other bodies such as Facebook partners and other third parties can use cookies on the Facebook services to provide services to Facebook or the companies advertising on Facebook. Further information on the use of cookies by Facebook can be found in the Facebook cookie policy: https://www.facebook.com/policies/cookies/

When you access a Facebook page(s), the IP address assigned to your device is transmitted to Facebook. According to information from Facebook, this IP address is anonymized (for "German" IP addresses) and deleted after 90 days. In addition, Facebook stores information about its users' end devices (in particular as part of the “registration notification” function); This may enable Facebook to assign IP addresses to individual users.

If you want to avoid this, you should log out of Facebook or deactivate the "stay logged in" function, delete the cookies on your device and close and restart your browser. This will delete Facebook information that can be used to directly identify you. This allows you to use our Facebook page without revealing your Facebook ID. When you access the interactive functions of the page (like, comment, share, news, etc.), a Facebook log-in screen appears: After logging in, you can be recognized by Facebook again as a specific user.

Information on how you can manage or delete existing information about you can be found on the following Facebook support pages: https://www.facebook.com/about/privacy.

For more information on the types of information Facebook processes, please see the Facebook data policy: https://www.facebook.com/policy.php

b) How is the information processed by Facebook shared with others?

Facebook works with third party partners who support Facebook in providing and improving its products or who use Facebook business tools to increase their business. Facebook can share information with the following third-party partners:

  • Partners who use Facebook analytics services;
  • Advertisers;
  • Partner for measurements;
  • Partners who offer goods and services in Facebook products;
  • Providers and service providers;
  • Researchers and scientists;
  • Law enforcement agencies or legal inquiries.

Further information on the data that Facebook may share with third parties can be found in the Facebook data policy: https://www.facebook.com/policy.php

c) How does Facebook process and transmit data as part of its global services?

Facebook shares information worldwide, both internally between the Facebook companies and externally with its partners as well as with those persons or organizations with whom the visitor connects around the world and with whom the visitor shares something. Data can also be transmitted to and processed in the USA or other third countries that do not have an adequate level of data protection. In this regard, Facebook uses standard data protection clauses approved by the European Commission or relies on the adequacy decisions issued by the European Commission with regard to certain countries.

Further information on data transmission by Facebook can be found in the Facebook data policy: https://www.facebook.com/policy.php

3. Data deletion and storage duration

Facebook stores data until it is no longer needed to provide its services and Facebook products, or until the user's Facebook account is deleted, whichever comes first. This is a case-by-case determination and depends on things like the type of data, why it is being collected and processed, and the relevant legal or operational storage needs.

Further information on data deletion and storage duration can be found in the Facebook data policy: https://www.facebook.com/policy.php

Concerning the storage duration of cookies set by Facebook, you can find further information in the Facebook cookie policy: https://www.facebook.com/policies/cookies/

 

This privacy policy was created with the support of DataGuard.