MIERA

Export-ready companies in the tourism and natural ingredients sectors are selected together with sector experts and prepared for participation in European trade fairs. During this preparatory phase, workshops, e-learnings and training sessions are held on the topics of market requirements and sales. During the trade fairs, the companies are presented to potential buyers in a targeted manner and accompanied during the follow-up. In addition to working with the companies, sequa offers train-the-trainer programmes for business support organisations (BSOs) in the sectors mentioned in order to build sustainable export promotion structures.